It all began more
than thirty-five years ago, when Precious Moments creator Samual J
Butcher began drawing the endearing teardrop-eye children he called
"Precious Moments" as gifts for family and friends. Today, his Precious
Moments artwork is among the most recognized art in the world, sharing
messages of loving, caring and sharing with collectors from around the
A man of deep personal faith and conviction, Sam, demonstrated artistic talent at an early age and, encouraged by his Mother, he pursued formal art training following his high school graduation. His dedication earned him a scholarship to the College of Arts & Crafts in Berkeley.
In the early 1970s, Sam and a friend, Bill Biel, started a small company to produce his Precious Moments art on a line of cards and posters, calling their company Jonathan & David. They took their goods to the annual Christian Booksellers Association Convention in Anaheim and their tiny booth was filled with enthusiastic retailers wanting to order the new line. The crowd became so large that neighboring vendors came over to help the two young men write orders.
Shortly thereafter, Sam was approached by Enesco Corporation to develop a three-dimensional figurine based on his artwork titled “Love One Another.” Sam was so overwhelmed when he saw the first porcelain sample that he fell to his knees and wept. It was the beginning of a phenomenon for both Sam and the gift industry.
By the end of 1978, the first twenty-one original Precious Moments figurines were introduced to the market. The response to the collection was incredible. People began to write to Sam, telling him about how the Precious Moments figurines had touched their lives in a moving and heartfelt way. In less than a year after their introduction, demand was overwhelming. The success of the Precious Moments figurines was amazing, yet Sam never lost touch with his original purpose to create art which combined his heartfelt emotions with his abiding faith.