Sentany's real name is Beartram LaBearon Bear. Beartam got his nickname in college as a result of an unusual request he made of his parents. It happened during a big Georgia game. Beartram got the Georgia card section to flip out a message that the TV network picked up: "Hey, Mr, and Mrs. Bear! Beartram needs money, Why haven't you sent any? From that moment on, Sentany was his name. Add the "L" and you see why our hero is the official mascot of the centennial celebration going on these days at the Coca-Cola plant in Atlanta.

He is wearing an apron and holding a bottle of coke. The apron reads 100th Anniversary Atlanta Coca-Cola Bottling Company. On the bottom of one foot reads: 1900 and on the bottom of the other reads: 2000.