7 Up - The "Fresh Up" Drink
7 Up was created by Charles
Leiper Grigg, who launched his St. Louis-based company The Howdy
Corporation in 1920. Grigg came up with the formula for a lemon-lime
soft drink in 1929. The product, originally named "Bib-Label Lithiated
Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of
1929. It contained lithium citrate, a mood-stabilizing drug, until 1950.
It was one of a number of patent medicine products popular in the
late-19th and early-20th centuries.
Philip Morris bought 7 Up in 1978, and sold it in 1986, to a group led by the investment firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988; Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008.